It’s always a good thing to receive recognition. But that recognition has an even bigger impact when it is from a reputable organisation and is based on facts and analysis.
Luxury Travel Intelligence (LTI) is a global members-only organisation that provides digital, up-to-the-minute reporting for affluent travellers who wish to make informed travel decisions based on honest and highly-detailed intelligence. LTI recently unveiled the world’s 12 best luxury hotel brands – but this is not just another “world’s best” list.
The organisation spent seven months creating the assessment process, which is a sophisticated algorithm that analyses 118 significant points in the luxury hotel industry. Each touch point has its own weighted score value, and the maximum accumulative score is 4,320.
LTI founder Michael Crompton said in a statement, “The 118 touch points relate to the overall brand performance, rather than its individual properties. It is all about the brand’s ability to deliver: its passion, commitment, ethos and values, as well as the quality of its management and staff.
“Investment and how well it is executed is also a major factor, particularly in new properties and the refurbishment of existing ones.”
The 12 hotel brands are:
1. Aman (3,587)
2. Oetker Collection (3,494)
3. Six Senses (3,438)
4. Belmond (3,399)
5. Mandarin Oriental (3,378)
6. Auberge (3,312)
7. Four Seasons (3,264)
8. Soho House (3,180)
9. One & Only (3,152)
10. St Regis (3,058)
11. Rosewood (2,981)
12. The Luxury Collection (2,897)
Other brands that rated sufficiently and which will be monitored throughout the year include Alila, Banyan Tree, Como, Dorchester Collection, Fairmont, Park Hyatt, Ritz Carlton, Rocco Forte and Shangri-La.
Brands that currently have fewer than 10 properties but had a high score include Bulgari, Capella, Cheval Blanc, Montage, Maybourne and Soneva.
Among all these brands, eight have properties in Malaysia.
Besides luxury hotels, LTI also covers upmarket restaurants, spas, and nightlife venues.